Essentials of business research : a guide to doing your research project
Jonathan Wilson (Author)
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson′s best-selling introduction to business research is the perfect guide to completing a successful research project.
eBook, English, 2014
Second edition View all formats and editions
SAGE Publications Ltd, London, 2014
1 online resource (376 pages)
9781446293478, 9781446296851, 1446293475, 1446296857
918559262
1. An Introduction to Business Research; 2. Developing a Research Topic; 3. Conducting a Literature Review; 4. Addressing Ethical Issues; 5. Establishing a Research Design; 6. Primary Data Collection; 7. Using Secondary Data; 8. Sampling; 9. Analyzing Quantitative Data; 10. Analyzing Qualitative Data; 11. Writing up and Presenting Your Research