Strategic Management of Health Care Organizations

Front Cover
Wiley, 1997 M12 23 - 880 pages
A comprehensive, concise text on strategic management as it applies to a variety of health care organizations; physicians' offices, hospitals, long term care, health departments, and others.

About the author (1997)

Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte. She was the Executive Director of the Carolinas' Task Force on Health Care Policy, 1991-1993.

W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Centre for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

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